Mercedes-Benz’s guiding ethos, “The best or nothing” epitomizes their unswerving commitment to superior service and pioneering innovation in the world of automobiles. As an iconic name in the industry, Mercedes-Benz has maintained its relevance by continuously introducing groundbreaking inventions and innovations that transcend borders, expanding its impact to encompass every continent and major region. 

Establishment and production

Mercedes Benz Company was established in 1926 and headquartered in Stuttgart, Baden-Württemberg, Germany. With over one hundred years of production, the automobile company car productions include a wide range of vehicles, from cars to trucks and vans. In the year 2018, they proudly claimed the title of the world’s largest premium vehicle brand, with a staggering 2.31 million passenger cars sold.

Fast forward to 2022, they ranked 6th among the top car manufacturers globally, boasting an impressive revenue of $158.78 billion, according to Statista. Notably, their 2022 total unit sales reached a remarkable 2,040,719, with a significant chunk of 988,210 units from the bustling markets of Asia, making up 48.42% of their total unit sales.

2022 Unit Sales by Quarter

2022 Unit Sales by Region

1990s Productions Era

Mercedes-Benz’s illustrious history is marked by a series of automotive milestones. Their 1930 creation, the 770 model, earned widespread popularity in the 1930s in Germany. In 1954, the Mercedes-Benz 500SL emerged as one of the world’s fastest production cars, celebrated for both its remarkable speed and striking design. Fast-forward to the 1980s, the Mercedes-Benz C 124 300CE made its mark with a unique V-shaped trunk lid for enhanced aerodynamics, earning it the endearing “V-boot” moniker. Beyond its aesthetic appeal, this vehicle was lauded for its strength, reliability, and pioneering introduction of anti-lock brakes.

Other popular production from the late 90’s and early 2000’s including the Mercedes-Benz A-Class which was manufactured as a five-door hatchback in 1997 and the Mercedes-Benz CLS-Class; a four-door sedan based on the Mercedes E-Class platform was produced in 2004.

2010s – Present Productions Era

The automotive landscape from the 2010s to the present has seen Mercedes-Benz introduce a new era of sophistication in their vehicles, marked by sleek designs and enhanced features like advanced safety systems and high-performance engines.  In 2019, Mercedes-Benz entered the electric vehicle market with the EQC SUV. The company had also planned to spend more than 45 billion dollars in Electric Vehicle research, with innovations and technological improvements, the company intends to have the capability to deal only in Electric cars by 2030. Additionally, the era has seen the brand embraced cutting-edge technologies such as autonomous driving features and advanced infotainment systems. Some notable cars in this era include; Mercedes-Benz SLS AMG, Mercedes-Benz CLS-Class, Mercedes-Benz E-Class, Mercedes-Benz G-Class, Mercedes-Benz CLA-Class, Mercedes 4Matic, Mercedes-Benz E-class, EQA, EQB, C-class e.t.c.

In summary, the Mercedes company was established in 1926 in Germany and they have produced a diverse range of vehicles, including cars, trucks, and vans. By 2018, they became the world’s largest premium vehicle brand, selling 2.31 million cars. In 2022, they ranked 6th globally, generating $158.78 billion in revenue, with 2,040,719 unit sales, notably 48.42% in Asia.

Their history boasts iconic models like the 770, 500SL, and the innovative C 124 300CE. From the 2010s, Mercedes-Benz has embraced sophistication, electric vehicles like the EQC SUV, and advanced technologies, including autonomous driving and high-performance engines. Popular models in this era include the SLS AMG, CLS-Class, and the EQ series.